What We Do

We Help Navigate Change

Change is relentless where Madison Avenue, Hollywood, Silicon Valley, and Wall Street intersect. Last year was the least amount of it you’ll ever experience.

MediaLink is built to capitalize on shifting landscapes, with practical, applied expertise and a flexible set of practices we tune to your unique set of challenges.

Dana Anderson - Chief Transformation Officer, MediaLink
When the marketplace moves our clients toward change, we inspire, guide, and travel the road of transformation with them.

Dana Anderson

Chief Transformation Officer, MediaLink

Where We Work

01 Marketplace Development

Enhancing visibility, connections, and access

Connections count. They help companies climb out of the pool of also-rans to pace the market. The advantage? It’s visibility and positioning. We help match your moment to the right activations to improve your profile and move whatever metrics matter most.

Practice Areas
  • Business Acceleration
  • Industry Marketing
  • Event Strategy
Marketplace Development Practice Area

02 Talent and Organization

Building and revitalizing teams for change

Any strategy hinges on the people to implement it. Finding those leaders and arming them with the tools to shape—or reshape—a new or existing company? That takes connections, expertise, and deep instincts. We bring all three.

Practice Areas
  • Organizational Design
  • Executive Search
  • Talent Advisory
Talent and Organization Practice Area

03 Brand Transformations

Sharpening brands for evolved expectations

With disruption loose in every corner of the economy, brands have to find their purpose—their core premise and mission. We help you redefine and recraft your brand’s path and the partners critical to your success moving along it.

Practice Areas
  • Brand Strategy & Execution
  • Curated Journeys
  • Partnership Curation & Ways Of Working
Brand Transformations Practice Area

04 Data and Technology

Architecting the next generation of data and technology solutions for today’s marketplace

Wading through today’s technology ecosystem looking for the solution can be challenging. Complexities of choice, ROI, and integration with legacy systems can make decisive decisions overwhelming. We are a team of strategists, architects and builders who find signal in the noise–reducing time to value. We assess, recommend, and implement plans for software, hardware, and the partnerships that move your business forward.

Practice Areas
  • Technology Assessment
  • Future-state Strategy Development
  • Formulation Of Data/Tech Solutions
Data and Technology Practice Area

05 Agency Optimization

Kickstarting growth with media and creative agencies

The relationship between agencies and brands has become increasingly complicated. We help both sides better position themselves to make more of their partnerships. From basics of future-proofing an agency roster to helping agencies themselves recalibrate their futures, we merge data with industry connectivity to plot effective progress.

Practice Areas
  • Capabilities Assessment
  • Agency Modeling
  • Positioning
Agency Optimization Practice Area

06 Investor Strategies

Informing investment and acquisition plans

From end-to-end, media investment can carry daunting challenges in a turbulent industry. ROI, trust, and transparency are all critical, but often elusive and abstract. We help iron out analytics and insight to give you a clearer vision and efficacy of your next opportunity.

Practice Areas
  • Prospect Identification And Evaluation
  • Exposure Analysis and Strategy
  • Operational and Commercial M&A Due Diligence
  • Sell-Side Advice
Investor Strategies Practice Area
What We Do People

Practice Meets People

We’re a team of industry veterans, with unrivalled access and insight. We can solve problems like yours because we’ve solved them before.

We don’t slap together prefab playbooks like conglomerate consultancies; they’re outdated the minute they’re born. Instead, we work the details, helping connect companies with the people, information, and tactical advice to make their change specific and unique.

Who We Are