Samantha brings a decade of digital marketing and strategy consulting experience focused on a broad range of industry verticals. As a Vice President at MediaLink, she works with her brand, agency and technology clients in support of advancing a data-driven approach to marketing.
She joined MediaLink from Accenture Strategy, where she advised Fortune 500 clients undergoing complex digital and omni-channel transformations. Prior to joining Accenture’s Strategy practice, Samantha spent four years in Accenture’s R&D and Interactive groups, where she focused on using innovative data analytics to drive actionable customer insights and marketing strategies for her clients. In addition, Samantha spent a year sourcing and conducting due diligence on early stage companies in digital media, consumer and technology verticals while at Hyde Park Angels, an angel investor group in Chicago.
Samantha holds a B.S. in Chemical Engineering from the Johns Hopkins University and an M.B.A. with honors from the University of Chicago Booth School of Business.