Melissa brings over a decade of global TV and digital business building experience to MediaLink. She has conceptualized and led the creation of new media business models and services at Omnicom, Samsung, GroupM, and a host of successful media up-starts. Melissa is considered a thought leader on advanced TV, and has pioneered the use of audiences for premium video inventory. MediaLink clients utilize Melissa’s creative thinking and ingenuity to power, revamp, and propel their business models forward in our every-changing ecosystem, both domestically and internationally.
Melissa holds an M.A. with honors in theoretical economics from the University of Cambridge and graduated magna cum laude from Tisch School of the Arts with a B.A. in creative writing, and a B.A. in entrepreneurship from the Stern School of Business, at New York University. Melissa has completed a certificated program in product development at MIT Media Lab in conjunction with the Sloan School of Business.