Chief Brand Officer
As Chief Brand Officer and Managing Director at MediaLink, Lena Petersen serves in a dual role: driving the company’s brand strategy and leveraging her deep expertise in integrated marketing communications to advise a diverse group of clients.
Lena joined MediaLink in 2016 and has since fortified its marketplace position as a one-of-a-kind consultancy that operates at the intersection of media, marketing, technology, entertainment and finance. Her work for the brand spans oversight of all marketing communications functions including branding and art direction, PR and reputation management, content marketing and thought leadership, sponsorships and partnerships, event ideation, and programming at global tentpole events like Cannes Lions, CES, dmexco, Mobile World Congress, SXSW and Advertising Week. Her success at differentiating MediaLink helped capture the attention of Ascential plc, which acquired the advisory firm in 2017.
In her client-facing role, Lena advises C-suite executives at brands, agencies, media companies and technology providers, shaping their influence and presence everywhere from the sales meeting to the stage. While at MediaLink, she’s brokered dynamic partnerships and curated bespoke platforms and programming on their behalf, including soup-to-nuts ideation of owned events and visibility and growth strategy tailored to all major tentpole events.
Lena’s seasoned expertise stems from working at Starcom MediaVest Group (now Publicis Media), where she was EVP of Products and Partnerships, orchestrating a series of industry-first brand partnerships and events. For 16 years, she elevated the reputation of SMG and its clients through innovation industry alliances and programming with the likes of TED, the Vanity Fair New Establishment Conference, ANA and GSMA. Her product and visibility work propelled SMG to win nearly every major Agency of the Year title, including top honors at Cannes, EFFIE North America, Festival of Media, EuroBest and Dubai Lynx. Prior to SMG, Lena was responsible for marketing communications efforts at Leo Burnett and for a period as Assistant Press Secretary for the Office of the Speaker and Illinois House Minority Leader.