As a Vice President at MediaLink, Katie Patton develops revenue generating strategies for a variety of MediaLink’s emerging and established media, entertainment, and social impact focused clients. Her experience to-date includes robust work in go-to-market approach, marketplace visibility, and thought leadership. She is guided by her career passion for leveraging the convening power of purpose-led brands, media & culture to motivate consumers in impactful ways.
Katie joined MediaLink in December 2017, previously having spent 4 years growing business development at international advocacy organization Global Citizen. Katie facilitated partnerships with executive leadership at major brands including Live Nation, Johnson & Johnson, Microsoft, MSNBC/Comcast NBCU, T-Mobile, Google, YouTube, Twitter, and Snapchat. Her experience in building digital & experiential audience engagement brand campaigns with emerging platforms across global markets serves in her current work at MediaLink today.
Katie began her career as a Senior Consultant in Decision Analytics at Booz Allen Hamilton, and then as an Account Executive at financial software company Intralinks.
She holds a Bachelor of Science in Finance and minors in International Business and Spanish from Penn State University.