Chief Transformation Officer
Dana Anderson is an intrepid explorer whose curiosity about people and what motivates them has propelled some of the world’s most beloved brands. She unleashes the power of a brand through four fundamental constructs: creativity, transformation, inspiration and powerful storytelling.
As Chief Transformation Officer of MediaLink, Dana applies her expertise, wit and wisdom to Fortune 500 marketers, helping them unearth new approaches to innovation, applying transformational thinking to enduring plans, seeking fresh inspiration in a brand’s promise and crafting compelling narratives that touch the hearts and minds of consumers.
Dana brings to her clients a rare mix of business intelligence developed as a global marketer combined with go-to-market ingenuity honed as an agency CEO. One of the more commanding and engaging voices in the marketing space right now, she has guided multiple organizations successfully through periods of profound disruption.
Prior to joining MediaLink in April 2017, Dana was Chief Marketing Officer at global snacking powerhouse Mondelēz International. There she led the brand equity, strategy, marketing, media, data and digital teams that powered such iconic brands as Oreo, Cadbury, Milka, belVita and Trident.
She joined Mondelēz International in 2012 when Kraft Foods separated its global snack food business from its grocery business. Dana had served as SVP of marketing strategy and communication for Kraft since 2009.
Ad Age calls her one of the “100 Most Influential Women in Advertising” and Business Insider named her one of the most innovative CMOs in the world.In 2015, she was on the Forbes list of Top 50 CMOs and was named “Woman of the Year” (She Runs It).