Executive Vice President
Andrea challenges the industry to bring fresh thinking to brands through new models incorporating, strategy, planning, content, media buying and data, with a focus on seamless integration. Clients turn to her for guidance navigating the ever-evolving marketing landscape to build bespoke integrated media and content solutions incorporating data at the core that drive business results. Andrea’s leadership has led many top global marketers to develop industry-leading solutions and models.
Andrea is heavily involved in leading the industry and is frequently quoted in top-tier media outlets, including The Wall Street Journal, Ad Age and Adweek. She has been named to Ad Age’s “Women to Watch” list and Adweek’s “12 Smartest Media Agency Execs in the Business Today,” and she is a sought-after speaker at industry events each year, along with serving as an Effie judge. Her experience includes consumer packaged goods (L’Oreal, ABI, Mondelez, SC Johnson, Johnson & Johnson), pharmaceuticals (Sanofi Aventis), auto (Subaru, Audi), retail (Mattel, Lego, Payless, Forever 21), telecom (T-Mobile, AT&T), travel (Cayman Islands and Marriott), entertainment (Hulu, Discovery, MTV, Fox, FX, Food Network, WeTV, ABC Family, The New York Post) and many more.
Prior to MediaLink, Andrea was the SVP, Managing Director Digital at Optimedia for the U.S., managing roughly 75 people across 5 offices; she then went on to be the Chief Activation Officer at MediaStorm, managing roughly 200 people across 3 offices.