How We Think

Our perspectives on the industry

SXSW 2019 Festival Recap

MediaLink presents our trends and takeaways from South by Southwest.

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2019 Content Outlook with Jason Schulweis from MediaLink

Jason Schulweis discusses expectations for content creation and syndication in 2019 with The Media Seascape Podcast.

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8 Marketer Takeaways from CTA’s 2019 U.S. Consumer Technology Sales and Forecast Report

8 Marketer Takeaways from CTA’s 2019 U.S. Consumer Technology Sales and Forecast Report covers what consumer tech sales mean for marketers and media.

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MediaLink CES Trends and Takeaways Report

MediaLink, in partnership with Ceros, presents our trends and takeaways from CES 2019 featuring pieces from our own Michael Kassan, Michael Miraflor, Melissa Kihara, and our sister companies Edge by Ascential and WARC.

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MediaLinked with Michael Kassan

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On Relevance and Emotion in Location-Based Advertising

Karl Spangenberg discusses relevance and emotion in location-based advertising with HERE Technologies.

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Fixing CMO Churn Means Hiring a New Kind of CMO

Our Managing Director, Executive Search, Trish Shortell discusses the unrealistic expectations organizations have placed on the role of the CMO and investigates how to fix top-marketer turnover.

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MediaLink’s Dana Anderson On How To Set Your CMO Table

Hear Dana Anderson talk with CMO Moves about how agencies and brands can better work together today and what the expectations should be on both sides.

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Brands: Before you in-house, understand what's happening in your front yard

Our head of data and technology solutions, Mark Wagman, candidly shares his insights on in-housing.

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4 Takeaways from Dmexco 2018; AI, Blockchain, Wheeling and Dealing

Recapping DMEXCO, our Chief Brand Officer, Lena Petersen, gets candid with Ad Age on AI, blockchain, deal-making and more.

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