How We Think

Our perspectives on the industry

Marketers Have No Greater Purpose Than Saving The World

Michael Kassan reflects on purpose-driven marketing and its important role in ensuring the future of the Earth.

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Dunkin's transformation was about more than just losing the donuts

Dana Anderson discusses the business transformation underway at Dunkin'

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How a famous ‘Hamilton’ lyric propelled MediaLink’s CEO to become the ultimate power broker

Michael Kassan shares stories and reflects on his “make or break” moments with CNBC

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Video: MediaLink's Michael Kassan and Cannes Lions' Phil Thomas Make the Business Case for Creativity

Michael Kassan and Phil Thomas make the business case for creativity

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Listen: Cannes Lions Preview with MediaLink’s Michael Kassan

Michael Kassan, on the latest episode of the Variety podcast “Strictly Business.”

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Opinion: Why Creative Cannot Be Commoditized

Our Chief Brand Officer and Managing Director Lena Petersen discusses the importance of creativity and why it can’t be commoditized with Ad Age

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5 THINGS MARKETERS WANT ANSWERED AT CANNES

Answers to a few of marketers' burning Cannes questions

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Media Linked — Inside Advertising and Media with Michael Kassan Featuring Tariq Hassan, EVP, Chief Marketing Officer, Petco

iHeartRadio: Media Linked — Inside Advertising and Media with Michael Kassan

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Should We Just Call It All The Fronts

Mark Wagman's candid analysis on the evolution of the NewFronts and UpFronts.

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Eight Takeaways for Marketers During NewFronts and Upfronts

MediaLink’s experts take you behind the scenes with a marketer’s guide to applying the week’s takeaways.

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SXSW 2019 Festival Recap

MediaLink presents our trends and takeaways from South by Southwest.

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2019 Content Outlook with Jason Schulweis from MediaLink

Jason Schulweis discusses expectations for content creation and syndication in 2019 with The Media Seascape Podcast.

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8 Marketer Takeaways from CTA’s 2019 U.S. Consumer Technology Sales and Forecast Report

8 Marketer Takeaways from CTA’s 2019 U.S. Consumer Technology Sales and Forecast Report covers what consumer tech sales mean for marketers and media.

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MediaLink CES Trends and Takeaways Report

MediaLink, in partnership with Ceros, presents our trends and takeaways from CES 2019 featuring pieces from our own Michael Kassan, Michael Miraflor, Melissa Kihara, and our sister companies Edge by Ascential and WARC.

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MediaLinked with Michael Kassan

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On Relevance and Emotion in Location-Based Advertising

Karl Spangenberg discusses relevance and emotion in location-based advertising with HERE Technologies.

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Fixing CMO Churn Means Hiring a New Kind of CMO

Our Managing Director, Executive Search, Trish Shortell discusses the unrealistic expectations organizations have placed on the role of the CMO and investigates how to fix top-marketer turnover.

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MediaLink’s Dana Anderson On How To Set Your CMO Table

Hear Dana Anderson talk with CMO Moves about how agencies and brands can better work together today and what the expectations should be on both sides.

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Brands: Before you in-house, understand what's happening in your front yard

Our head of data and technology solutions, Mark Wagman, candidly shares his insights on in-housing.

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4 Takeaways from Dmexco 2018; AI, Blockchain, Wheeling and Dealing

Recapping DMEXCO, our Chief Brand Officer, Lena Petersen, gets candid with Ad Age on AI, blockchain, deal-making and more.

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